Social Inquiry and Bayesian Inference: Rethinking Qualitative Research

Social Inquiry and Bayesian Inference - cover

Fairfield and Charman provide a modern, rigorous and intuitive methodology for case-study research to help social scientists and analysts make better inferences from qualitative evidence. The book develops concrete guidelines for conducting inference to best explanation given incomplete information; no previous exposure to Bayesian analysis or specialized mathematical skills are needed. Topics covered include constructing […]

Book publication «The Machine Age of Customer Insights»

The machine age of customer insight - cover

We are living in a new machine age offering unique opportunities, particularly for generating customer insights, which is radically transforming the way business value is created. Across industries, players are affected by the pace of progress of machine learning tools, novel technologies, and the abundance of data. These developments require mastering new capabilities. The Machine […]