In this seminar, students learn how to design and execute research that produces experimental data for analysis. The seminar introduces the students to methodological choices when designing experiments, field studies, and surveys, along with their possibilities and limitations. The selection of methods is presented in the larger context of the overall research process, which includes conception, design, and execution. In this context, students learn how to progress from theoretical research questions to scientifically rigorous research designs and how to interpret the results of their studies.
Thematically speaking, this seminar will examine a wide range of topics connected with the CB literature dealing with Digital and Technology-Consumer Interactions.
