Ana Valenzuela

Ana Valenzuela is Professor of Marketing at ESADE Business School. She is also teaching at the Zicklin School of Business, Baruch College, CUNY. She holds a PhD from University of Madrid, Autónoma and an MBA from Georgetown University. She was a Research Fellow at the Haas School of Business, UC Berkeley for three years. She has taught at multiple global business schools such as INSEAD, Santa Clara University, China-Europe International Business School, Hong Kong Science and Technology University, Singapore Institute of Management, and Instituto de Empresa. Ana began her professional career with AC Nielsen, serving as a marketing consultant for multi-country projects informing consumer goods markets. In addition, she worked in marketing research for PubliEspana (TV5), The Advisory Board Company, Hello America and the International Monetary Fund (IMF). She has published widely, her articles on consumer-technology interactions and cross-cultural consumer behavior appearing in numerous leading journals, including the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing, Journal of Marketing Research, Organizational Behavior and Human Decision Processes and International Marketing Review. She is a frequent keynote speaker on topics related to consumer psychology in technology-driven and in-store environments. She was recognized by the Marketing Science Institute in the United States as a must-read author in her field. She is a member of several academic associations as well as marketing institutions/think tanks, such as the Advertising Research Foundation and the American Marketing Association.