Anatoli Colicec

Anatoli is a Chair in Marketing, Strategy, and Analytics at the University of Liverpool School of Management. He serves as an Associate Editor at the International Journal of Research in Marketing and Journal of Retailing, as well as an editorial review board member of the Journal of Marketing, Journal of Marketing Research, and the Journal of International Business Studies. He is the creator of the PhD Journey slides – material that is directed to help academics around the world. His research interests are driven by his passions, by the research puzzles, and quite often by the people around him. Earning a PhD in Decision Sciences and Statistics (ESSEC Business School), his collaborations include the fields of marketing, management, operations management, accounting, finance, and economics. His topics include NFTs, blockchain and Web3, social media marketing, marketing-finance interface, ESG, and strategic management. He works with empirical data and collaborates with companies such as Metro AG, YouGov Group, and Equileap. His work has appeared in the Journal of Marketing, Journal of Marketing Research, Strategic Management Journal, International Journal of Research in Marketing, Long Range Planning, Journal of Interactive Marketing, and others.