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Gabriele Paolacci

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Rotterdam School of Management, Erasmus University

Course location

Home university

Rotterdam School of Management, Erasmus University
Dr. Gabriele Paolacci is an Associate Professor of Marketing at the Rotterdam School of Management, Erasmus University. He joined RSM in 2012 after graduate studies at Ca’ Foscari University of Venice (where he got his PhD) and at Ross School of Business, University of Michigan (where he was a visiting scholar). Gabriele’s research investigates substantive and methodological questions in behavioral science. In the methodological realm, Gabriele conducts extensive research on online data collection practices (e.g., whether and how online samples provide data of high quality and how to attenuate threats to experimental validity such as experienced participants and study imposters), which has been published in several leading journals in psychology and marketing (e.g., Psychological Science, Journal of Consumer Research, Trends in Cognitive Science) and has received several grants and awards (e.g., from the Dutch Research Council). Gabriele is an advocate of open science practices and is currently a consulting editor at the journal Behavioral Research Methods. Gabriele teaches several courses at the intersection between psychology and management to both university students and practitioners, and frequently hosts methodological workshops on data collection for PhD students and at international conferences.

Courses taught by this instructor

Course

Description

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Level

B = Basic
M = Intermediate
A = Advanced

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Course

Description

Instructor

Level

B = Basic
M = Intermediate
A = Advanced

Location

Next course

Online Behavioral Research

The Internet is revolutionizing how empirical research is conducted across the social sciences. Without the need for intermediaries, individual researchers can now conduct large-scale experiments on human participants, longitudinal surveys of rare populations, A/B tests on social media, and more. In this course, you will learn how to harness these opportunities while avoiding the many pitfalls of online research. The course is tailored for researchers in psychology, economics, business, and any other area of academia or industry who investigate human behavior. We will cover the nuts and bolts of conducting “lab” experiments on alternative Internet platforms, including techniques to maximize the validity and reproducibility of research findings. We will also discuss how to unlock the potential of the Internet for more elaborate, richer designs (e.g., longitudinal, interactive) that go beyond simple survey experiments. Additionally, we will teach you how to scrape publicly available information and to conduct “field” experiments on social media, gathering real-world, immediately applicable insights about consumers, workers, and Internet users more generally. Importantly, technical and practical insights will explicitly serve the goal to improve the rigor and the publishability of participants’ own research. To this end, we will include discussions on whether and how to combine online and offline investigations, how to preregister and report online research in a paper, and more. The course relies on a mix of discussions, demonstrations, and exercises that use participants’ own research needs and projects as starting points. At the end of the week, participants will be fully equipped to design, execute, and report valid online research for their own investigations.
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M

2023

Online Behavioral Research

The Internet is revolutionizing how empirical research is conducted across the social sciences. Without the need for intermediaries, individual researchers can now conduct large-scale experiments on human participants, longitudinal surveys of rare populations, A/B tests on social media, and more. In this course, you will learn how to harness these opportunities while avoiding the many pitfalls of online research. The course is tailored for researchers in psychology, economics, business, and any other area of academia or industry who investigate human behavior. We will cover the nuts and bolts of conducting “lab” experiments on alternative Internet platforms, including techniques to maximize the validity and reproducibility of research findings. We will also discuss how to unlock the potential of the Internet for more elaborate, richer designs (e.g., longitudinal, interactive) that go beyond simple survey experiments. Additionally, we will teach you how to scrape publicly available information and to conduct “field” experiments on social media, gathering real-world, immediately applicable insights about consumers, workers, and Internet users more generally. Importantly, technical and practical insights will explicitly serve the goal to improve the rigor and the publishability of participants’ own research. To this end, we will include discussions on whether and how to combine online and offline investigations, how to preregister and report online research in a paper, and more. The course relies on a mix of discussions, demonstrations, and exercises that use participants’ own research needs and projects as starting points. At the end of the week, participants will be fully equipped to design, execute, and report valid online research for their own investigations.
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