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Johannes Boegershausen

Course location

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University of St.Gallen
Rotterdam School of Management, Erasmus University

Course location

University of St.Gallen

Home university

Rotterdam School of Management, Erasmus University
Dr. Johannes Boegershausen is an Assistant Professor of Marketing at the Rotterdam School of Management, Erasmus University. He holds a Ph.D. in Marketing from the Sauder School of Business at the University of British Columbia (Canada). Subsequently, he worked as an Assistant Professor of Marketing at the University of Amsterdam. In September 2020, Johannes joined Erasmus University. Johannes has previously taught digital marketing (B.Sc.), marketing strategy (B.Sc. and M.Sc. level), marketing-finance (M.Sc.), and consumer behavior courses (M.Sc. level) at the University of Amsterdam, the University of British Columbia, Maastricht University, and the Catholic University of Eichstätt-Ingolstadt. Johannes’ research focuses on marketplace morality, polarized consumer sentiments, and metascience with current projects spanning various topics including (1) collecting web data at scale for marketing research, (2) the effects of brand hatred on consumer preferences, (3) and people’s blind spots for certain forms of discrimination. His research has been published in leading academic journals such as the Journal of Marketing, the Journal of Consumer Psychology, and the Journal of Service Research. Johannes’ work has been referenced in various outlets such as Globe and Mail, National Post, and the Canadian Broadcasting Corporation.

Courses taught by this instructor

Course

Description

Instructor

Level

B = Basic
M = Intermediate
A = Advanced

Next course

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Course

Description

Instructor

Level

B = Basic
M = Intermediate
A = Advanced

Location

Next course

Online Behavioral Research

The Internet is revolutionizing how empirical research is conducted across the social sciences. Without the need for intermediaries, individual researchers can now conduct large-scale experiments on human participants, longitudinal surveys of rare populations, A/B tests on social media, and more. In this course, you will learn how to harness these opportunities while avoiding the many pitfalls of online research. The course is tailored for researchers in psychology, economics, business, and any other area of academia or industry who investigate human behavior. We will cover the nuts and bolts of conducting “lab” experiments on alternative Internet platforms, including techniques to maximize the validity and reproducibility of research findings. We will also discuss how to unlock the potential of the Internet for more elaborate, richer designs (e.g., longitudinal, interactive) that go beyond simple survey experiments. Additionally, we will teach you how to scrape publicly available information and to conduct “field” experiments on social media, gathering real-world, immediately applicable insights about consumers, workers, and Internet users more generally. Importantly, technical and practical insights will explicitly serve the goal to improve the rigor and the publishability of participants’ own research. To this end, we will include discussions on whether and how to combine online and offline investigations, how to preregister and report online research in a paper, and more. The course relies on a mix of discussions, demonstrations, and exercises that use participants’ own research needs and projects as starting points. At the end of the week, participants will be fully equipped to design, execute, and report valid online research for their own investigations.
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M

2023

Online Behavioral Research

The Internet is revolutionizing how empirical research is conducted across the social sciences. Without the need for intermediaries, individual researchers can now conduct large-scale experiments on human participants, longitudinal surveys of rare populations, A/B tests on social media, and more. In this course, you will learn how to harness these opportunities while avoiding the many pitfalls of online research. The course is tailored for researchers in psychology, economics, business, and any other area of academia or industry who investigate human behavior. We will cover the nuts and bolts of conducting “lab” experiments on alternative Internet platforms, including techniques to maximize the validity and reproducibility of research findings. We will also discuss how to unlock the potential of the Internet for more elaborate, richer designs (e.g., longitudinal, interactive) that go beyond simple survey experiments. Additionally, we will teach you how to scrape publicly available information and to conduct “field” experiments on social media, gathering real-world, immediately applicable insights about consumers, workers, and Internet users more generally. Importantly, technical and practical insights will explicitly serve the goal to improve the rigor and the publishability of participants’ own research. To this end, we will include discussions on whether and how to combine online and offline investigations, how to preregister and report online research in a paper, and more. The course relies on a mix of discussions, demonstrations, and exercises that use participants’ own research needs and projects as starting points. At the end of the week, participants will be fully equipped to design, execute, and report valid online research for their own investigations.
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