Travis Tae Oh is an Assistant Professor of Marketing at the Sy Syms School of Business, Yeshiva University. Prior to his professorship, he earned his Ph.D. in Marketing from Columbia University and a B.S. in Commerce (Marketing & Finance) from the University of Virginia. His research lies at the intersection of consumer psychology, hedonic consumption, creativity, and experiential phenomena, with a particular focus on understanding the psychological mechanisms underlying consumer experiences.
Dr. Oh’s work has been published in top-tier peer-reviewed outlets including the Journal of Consumer Research, Journal of Marketing, and Journal of Consumer Psychology. His contributions have earned him recognition such as Honorable Mention for the Ferber Award—the highest distinction given to the best dissertation-based article in Journal of Consumer Research—and the ACR/Sheth Foundation Dissertation Proposal Award for his doctoral research on the psychology of fun. He actively serves as a reviewer for Journal of Marketing, Journal of Marketing Research, and other top journals.
Beyond academic publishing, he has worked with numerous startups and companies to apply marketing theory to practical applications, ranging from new product development, branding, and strategic positioning. He writes for Psychology Today and has been featured in leading media outlets, such as The Washington Post, Next Avenue, Vox, and Marketwatch.
