Xi Chen

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University of St.Gallen
Rotterdam School of Management, Erasmus University

Course location

University of St.Gallen

Home university

Rotterdam School of Management, Erasmus University
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Xi Chen is an Associate Professor of Marketing at Rotterdam School of Management, Erasmus University, the Netherlands. He holds a Ph.D. in Marketing from Hong Kong University of Science and Technology, where he was trained comprehensively in econometrics and structural economics. His research area is quantitative marketing, with a focus on social network theory, new technologies and consumer policy evaluation. His work on social network marketing has been published in top business journals and internationally acclaimed handbooks. His current research prole covers a variety of topics such as anti-addiction systems in online gaming, virtual-tting in online retailing, pricing and information feedback in electricity conservation, and government subsidies in electric vehicle market. In these projects, he applies tools from causal inference to learn eects of business strategies and consumer policies.

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Causal Inference

Causal questions in the form of how X influences Y are pervasive in real life. It is therefore imperative for us to know how to address these questions, especially given the “big data revolution” in the last decade. Moreover, without the understanding of causal inference, we can easily fall victim to misinformation. For example, in response to Apple’s new privacy policy on the mobile system, Facebook launched a series of full-page newspaper ads, claiming that Apple’s new privacy policy would hurt small business advertisers. Facebook concluded that for small business advertisers, the new policy would lead to “a cut of 60% in their sales for every dollar they spend.” However, is the claim credible? How do we judge its credibility? To answer these questions, in this course, you are introduced to the exciting area of causal inference. This course provides you with conceptual understandings, as well as tools to learn causality from data. These understandings and tools come from the rapidly developing science of causal inference. On the conceptual level, the course covers basic concepts such as causation vs. correlation, causal inference, causal identification and counterfactual. It also presents perspectives and tools to help you formalize and conceptualize causal relationships. These perspectives and tools are synergized from multiple disciplines, including statistics (e.g., Robin Causal Model or Potential Outcome Framework), computer science (e.g., Pearlian Causal Model or Causal Graph), and econometrics (e.g., identification strategies and local average treatment effect). In this course, we will also discuss a selection of tools in causal inference. We will start with the completely randomized experiment and discuss the assignment mechanism, Fisher’s exact p-value, and Neyman’s repeated sampling approach. From then on, we will gradually relax the assumption of complete randomization and discuss situations where the complete randomization does not hold. Specifically, we will discuss the following: First, block randomization and conditional random assignment, with a focus on matching and weighting estimators; Second, non-compliance where the random assignment fails and the local average treatment effects; Third, attrition where some outcomes are missing and the bounding approach; Fourth, research designs when the assignment mechanism is unknown to us, including the difference-in-difference approach and regression discontinuity design. Moreover, in the last day of the course, we will discuss the ethics of causal inference and the assessment of the unconfoundedness assumption. As the “finale,” we will go through the most recent developments in the intersection between causal inference and machine learning, where machine learning techniques are used to address causal inference problems . One major distinction of the course is its emphasis on practical relevance. Throughout the course, you are given cases and real data to apply what you learn to real causal inference problems. The course is split between lectures and practical sessions. Cases and data will be provided by the instructor before class.
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M

2024

Causal Inference

Causal questions in the form of how X influences Y are pervasive in real life. It is therefore imperative for us to know how to address these questions, especially given the “big data revolution” in the last decade. Moreover, without the understanding of causal inference, we can easily fall victim to misinformation. For example, in response to Apple’s new privacy policy on the mobile system, Facebook launched a series of full-page newspaper ads, claiming that Apple’s new privacy policy would hurt small business advertisers. Facebook concluded that for small business advertisers, the new policy would lead to “a cut of 60% in their sales for every dollar they spend.” However, is the claim credible? How do we judge its credibility? To answer these questions, in this course, you are introduced to the exciting area of causal inference. This course provides you with conceptual understandings, as well as tools to learn causality from data. These understandings and tools come from the rapidly developing science of causal inference. On the conceptual level, the course covers basic concepts such as causation vs. correlation, causal inference, causal identification and counterfactual. It also presents perspectives and tools to help you formalize and conceptualize causal relationships. These perspectives and tools are synergized from multiple disciplines, including statistics (e.g., Robin Causal Model or Potential Outcome Framework), computer science (e.g., Pearlian Causal Model or Causal Graph), and econometrics (e.g., identification strategies and local average treatment effect). In this course, we will also discuss a selection of tools in causal inference. We will start with the completely randomized experiment and discuss the assignment mechanism, Fisher’s exact p-value, and Neyman’s repeated sampling approach. From then on, we will gradually relax the assumption of complete randomization and discuss situations where the complete randomization does not hold. Specifically, we will discuss the following: First, block randomization and conditional random assignment, with a focus on matching and weighting estimators; Second, non-compliance where the random assignment fails and the local average treatment effects; Third, attrition where some outcomes are missing and the bounding approach; Fourth, research designs when the assignment mechanism is unknown to us, including the difference-in-difference approach and regression discontinuity design. Moreover, in the last day of the course, we will discuss the ethics of causal inference and the assessment of the unconfoundedness assumption. As the “finale,” we will go through the most recent developments in the intersection between causal inference and machine learning, where machine learning techniques are used to address causal inference problems . One major distinction of the course is its emphasis on practical relevance. Throughout the course, you are given cases and real data to apply what you learn to real causal inference problems. The course is split between lectures and practical sessions. Cases and data will be provided by the instructor before class.
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