Mastering the Lab: Advanced Analyses for Experimental Research

Femke van Horen is Professor of Consumer Behavior and Marketing at the Vrije Universiteit Amsterdam, The Netherlands. She received her PhD from Tilburg University and her research focuses on topics like product imitation, sustainability, and uncertainty. Her work has been published in (among others) Science Advances, Journal of Consumer Research, Journal of Marketing Research, and Journal of Experimental Social Psychology. She received the AMA Research in Practice Award 2019 and she is on the Editorial Board of International Journal of Research in Marketing, for which she received the IJRM Outstanding Reviewer Award in 2023. Femke co-chaired the European Association of Consumer Research (EACR) Conference 2023, hosted in Amsterdam, and is a frequent speaker at Intellectual Property conferences.