Christian Alexander Hildebrand

Christian Hildebrand is Executive Director of the “Institute of Behavioral Sciene & Technology” and Full Professor of Marketing Analytics at the University of St. Gallen. He had doctoral and post-doctoral visits at Stanford University, Duke University, and the University of Michigan. His research focuses on leveraging consumer insights from unstructured data (text, voice, image, sensor data) and optimizing consumer-firm interfaces using mobile devices, digital voice assistants, and chatbots. His research has been published in leading academic journals across disciplines (marketing, psychology, and information systems) and he is on the editorial board of the Journal of Consumer Research and the International Journal of Research in Marketing. He is frequently working with corporations across industries from consumer electronics (e.g., Logitech) to automotive (e.g., Audi) and the financial industry (e.g., SwissRe).